¡Chumbachanga!

Inspired by my longing for (and lack of) Tex-Mex options in London, ¡Chumbachanga! is a passion project which theoretically creates a brand for a food truck serving up my favourite dishes.

The brand guidelines and assets were produced to convey a playful, funloving, and authentic feel to the consumer.

The idea was also greatly influenced by my time working at Bob's Lobster in Borough Market, where in addition to my traditional job duties, I put my product photography skills to work showcasing our food.