BASALT- MRBAILEY

Independent footwear designer MRBAILEY, renowned for his collaborations with many of the most prominent brands in the industry, set a brief to establish the story and visual style of his debut solo brand- Basalt.

My response and execution was built on the insight that basalt itself is based in contradiction- either flowing as magma/solid as a pillar, extremely hot/cold, or even down to its natural hexagonal shape being the ideal blend of circularity and angularity.

After using these observations to guide my design process, my pitch to MRBAILEY resulted in being selected to join his team as an intern developing the launch of the brand.